Life is a series of images that pass you by. Once in a while, life stuns you and stops you in your tracks. An image holds your attention, resonates with you and begins to determine your journey. It makes you re-evaluate your beliefs and a completely new way of thinking is born inside of you.

We wanted to create a publication whose words were not just read, we wanted them to be felt. We want to be that image that stuns you, that image which satisfies a deep, intellectual curiosity that is embedded in all of us.

South Asians share in issues which mold our values, influence our goals, and create our dreams. The vision of this magazine is to educate and inspire, to convey knowledge to our readership. For, from knowledge stems understanding and understanding has the ability to empower. We believe that by embracing this goal, we have the opportunity to contribute positively to our community, and that is an opportunity we desire to pursue to our fullest extent.

We may raise eyebrows with some of our content, but controversy isn’t one of our goals. If our material can initiate a debate among peers, a conversation between parents and children, and simply raise awareness of issues most affecting the South Asian community, then we believe we’ll be following our vision. We do not want to push boundaries; we’re looking to create entirely new ones. Some may call our goals too ambitious, but we believe you cannot put limit on aspirations and dreams.

As South Asians, we are in a unique position with mainstream society. We come from an incredibly rich, intriguing cultural heritage while at the same time we are living in the multicultural, postmodern, hyper-sexualized West. This unique collaboration of identities puts us at the forefront of cultural change. As the pioneers of new cultural movement, we have a responsibility to create a meaningful space for ourselves within a society that gives us every opportunity to do so. With this agenda, we created INDI Magazine, as a major contribution to this cultural movement-a mixture of the traditional and the modern, the East and the West, Gandhi and Martin Luther King, kathak and hip hop. We intend to revolutionize South Asian thought.

We want to express our deepest gratitude to each and every person who reads our publication because all of you are an integral part of that revolution.

This is INDI Magazine. This is YOUR Magazine.